Rolls-Royce:
Rules Rewritten

Gwendoline Christie takes on the old rules of Rolls-Royce ownership and rips them up one by one in an unapologetic, bold and unwavering style. A new attitude for a new era. 

This was the first campaign in a five year partnership with Rolls who trusted Rankin Creative to modernise the brand with a bold and fresh approach. Shot in South Africa, we took the Rolls-Royce Phantom and created a 360º campaign that smashes past perceptions of owning a luxury car.