Jo Malone London partnered with Creative Blood for a campaign centred on the art of scent layering. Starring the brilliant India Amarteifio, the story unfolded around the idea of crafting a fragrance that is uniquely your own, using three distinct Scent Layering combiners. Quentin Jones was commissioned to direct the campaign, with her signature collage-driven aesthetic and fashion sensibility bringing a striking visual language to the project. The result was a fully integrated 360° campaign spanning film, stills, social content, and out-of-home.