Jo Malone London invited everyone to embrace the season of fun and games - a time to make merry, indulge in a touch of mischief, and revel in the magic of festive mayhem. Let the celebrations begin. As part of the creative team at Creative Blood, we brought this spirit to life through an elevated campaign spanning film, stills, social content, and out-of-home. The TVC and social films were masterfully directed by Joseph Khan, with hero photography by Anton Gottlob.