Mercedes-AMG

‘The Star is Reborn’ marked the launch of the new Mercedes-AMG SL - a bold campaign that celebrated the car’s iconic legacy across TVC, OOH, digital, and social. Creative and art direction supported a standout visual story that featured a lineup of classic SL models. The result: Mercedes-Benz’s most successful Instagram campaign launch to date.

The film was directed by Christian Larson with hero photography by Chris Colls and lifestyle imagery by Mark Rabadan.