MCM

CULTED partnered with MCM to mark its 50th anniversary through a multi-part campaign celebrating the house’s heritage and craftsmanship. In collaboration with a curated selection of artists, we developed social-first content centred on a signature MCM bag, reinterpreted through a contemporary lens. This was followed by a series of films and still imagery that first trace the brand’s heritage, before shifting focus to the precision and craftsmanship behind each piece. The campaign was rolled out across MCM’s digital platforms and social channels.